Randall Castillo Ortega of RACO Investment explains the importance of the sales funnel in business

There is a process that guides you through selling and attracting people to the product or service. Each stage must be carefully managed to create final value. This process is known as the sales funnel. This process can be used in many ways. Randall Castillo Ortega, the founder of SME investor RACO Investment, is an expert on business growth, and discusses how to make an eCommerce sales funnel.

Each stage of the Inbound Marketing funnel involves tasks that feed marketing actions to strengthen relationships between the companys customers and the company. The web acts as an eCommerce platform and a channel for generating the conversion process. The website and all its components must work properly to generate sales. Castillo explains, The funnel is crucial to determine the stage of your customers purchase and the messages or strategies you should use in order to convert them.

Analyzing the website traffic is a great way to analyze the purchase cycles of your products. Search engine optimization (SEO) is a strategy that ensures people click on your website whenever they search for it. The business may have different requirements for the funnel. It might require different actions, such as sales appointments, queries or landing pages. You can also use email tracking, phone tracking, store visits, and email tracking to track your phone number. This is possible by understanding the Customer Journey of your Buyer Persona.

Weekly sales metrics will provide insight into the companys progress and direction in achieving its goals. Weekly metrics and documents are a great way to keep your business informed about new opportunities and the most important aspects of pipeline tools. This allows the sales team to better target their target. To optimize your companys strategies, we recommend having an eCommerce metric dashboard.

All three stages of the funnel highlight the importance of being found in search engines. You can get people to link to you by adding value to your content. You can also analyze the keywords users use and the pages they visit to determine the content that they are looking for. This will allow you to position yourself better.

You can have as many stages in your funnel as you want. You can divide your sales funnel to include eCommerce. The three main phases of a funnel are TOFU, MOFU or BOFU. The top of the funnel (TOFU) refers to brand awareness. According to Castillo, At this stage, visitors to the site may have arrived at the page due to a variety of reasons, including good web design, Google Search Results, social media appearance, or advertising campaigns.

Content marketing is a great way to attract potential customers at this stage. It retains and contributes to what it wants: quality articles, expert opinions, and content that is constantly updated. Social media strategies are essential for user engagement as well as the dissemination of blog content. Webinars, as well as other informational content, can be added to this stage. This is where you will find ads, ad servers and mail marketing.

The middle of the funnel (MOFU) includes actions that build trust in users who have already gone through the TOFU phase. This stage requires the user to give their personal data. This sales funnel cover is for eCommerce.

Trust is crucial because users who share their data with your company demonstrate an affinity. This is why the MOFU phase, and the other phases must have security and navigation to locate products with breadcrumbs. The MOFU phase will be used for retargeting and nurturing lead campaigns. Special promotions are available for those who have reached this stage of trust.

The user will also benefit from a better search experience that saves them time and helps them move on to the next stage. Predictive writing is used to accept misspellings and synonyms. The task of eCommerce is to convince the customer that the service provided is the best in the marketplace. Leads are the greatest asset for any marketer or salesperson.

You can either buy or not. This is the bottom end of the funnel (BOFU). It is now that the truth is out. The last decision will be made by the user, and they will then be your client. You must show that you are satisfied with the experience and encourage others to do so. It is important to include as much information as you can on the purchase screen. Users dont want to be surprised by unexpected charges. It is important to clearly state the shipping charges, returns and any discounts.

Castillo adds, At this stage, it is important to remember that it costs more than to keep existing customers. Abandoned shopping cart recovery strategies are highly recommended, including email reminders or remarketing, special discounts, and emails reminding customers.

About RACO Investment

RACO Investment is a financial investment firm serving small- and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial adviser who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground. It has also contributed bridge loans to assist those looking to restructure or improve their operations.