Quantcast, a global advertising technology company, today announced a partnership with dentsu Media to offer Quantcast Academy graduates the opportunity to participate in a full-time position in media at dentsu through the US agency network’s ‘The Media Experience’ apprenticeship program. Both programs have a shared mission of removing barriers to enter the industry for diverse talent without formal industry training, including military veterans looking for new career paths post-service.
Ahead of Veteran’s day, dentsu Media and Quantcast are partnering with digital media company Recurrent – which has the largest suite of military brands, including Military Influencer Conference, MilSpouseFest, Task & Purpose, The War Zone, and We Are The Mighty – to recruit for the programs. Recurrent will run pro-bono advertising in an effort to reach veterans interested in careers in advertising. According to the US Department of Veterans Affairs, about 250,000 service members transition out of the military each year. This transition often comes with the challenge of translating military experience into civilian careers.
“We’re committed to providing high-quality education via the Quantcast Academy and we’re excited to partner with dentsu and Recurrent to equip veterans with skills that help them transition into impactful positions which advance the advertising industry’s growth and evolution,” said Konrad Feldman, CEO of Quantcast. “When individuals from all backgrounds have equal access to roles, the entire industry benefits from a diverse pipeline of talent and perspectives.”
“As a veteran myself, I’m proud to see the industry come together to create a path for service members to identify careers in advertising as a viable post-service option,” said Will Ferguson, SVP, managing director of Addressable Solutions and executive sponsor of the network’s Military Business Resource Group. “With The Media Experience program, dentsu is leading the way to get in front of talented people who will be able to build meaningful and fulfilling careers in media without requiring prior formalised training.”
“Through our suite of military-focused media brands and own network of military spouses and veterans, we know how important it is to support our service members in the next phase of their career,” said Mark Harper, Air Force veteran and head of military operations for Recurrent. “This unique program is one of the most promising hiring initiatives for service members we’ve seen in recent years, especially because it goes a step further in equipping them with the specific skills they need to succeed in digital advertising. We’re excited to do everything we can to elevate it.”
Launched earlier this year, The Media Experience at dentsu Media expands inclusive pathways for talent without technical expertise to join the advertising industry, welcoming newcomers including military veterans, parents re-entering the workforce, those in other industries looking to pivot to media, recent college graduates, and those without college degrees. The eight-week program provides hands-on training and onboarding into full-time roles including media planning, paid search, investment, and programmatic on existing client teams.
The Quantcast Academy is part of a larger effort by Quantcast to nurture and train a new generation of talent for the advertising ecosystem. It is a free certification program that provides online learning modules and a full certification program for individuals to understand the language, tools, and processes of the digital advertising ecosystem, including concepts such as CTV, data privacy, identity and how artificial intelligence works and its increasingly integral role in marketing strategy. The academy also arms individuals with the training and skills needed to become certified experts in the Quantcast Platform.
To learn more and start training towards certification now through Quantcast Academy and dentsu’s The Media Experience visit here.
