KARTEL MUSIC GROUP: Digital Marketing & Advertising Manager
ROLE SUMMARY
Kartel Music Group is seeking a highly motivated and experienced Digital Marketing & Advertising Manager to join its growing Marketing Agency; Kartel Marketing Agency.
The Digital Marketing & Advertising Manager role will work closely with a roster of independent artist and label clients leading their digital, social media & content marketing goals and objectives. The role will focus across a range of advertising objectives from audience growth, fan engagement and sales conversion.
The role will be responsible for day-to-day planning and execution of digital marketing and advertising tasks for multiple concurrent campaigns.
This role requires a highly diligent & attentive individual with strong organisational and effective communication skills. The role requires expertise and experience in social media, digital advertising, community management, influencer marketing and content creation.
The successful candidate will be a confident digital native. Experience working with CMS, design and editing software (Adobe etc) will be a distinct advantage to this role.
Responsibilities will include
Core functions
- Create and execute impactful digital marketing and advertising campaigns across all relevant social media and digital platforms (Google, TikTok, Meta, Instagram, Amazon, Spotify, Snapchat etc).
- Responsibility for management of digital advertising accounts, business managers and third party media buying agencies, maintaining clear administration process and reporting structures.
- Develop & execute innovative and impactful digital & social marketing plans;
- Create digital marketing and advertising reports using Google Data Studio and other applications to collate and present real time advertising data that will inform digital strategy and wider teams;
- Manage advertising relationships with partners like Facebook, Google and TikTok, keeping wider team up to date with changes and updates;
- Promote education and innovation across the business in the field of digital advertising and marketing;
- Monitor artist fan communities and utilise observations to optimise digital marketing campaigns;
- Creative and Design, ability to commission impactful and engaging content for social and digital advertising use;
- Commission and advise on content for effective influencer campaigns and help to develop internal expertise and client education in the influencer marketing area;
- Champion digital marketing best practice across first party data, use of, smart URLs, landing pages and digital marketing best practice policies;
- Work alongside the Kartel wider marketing team and any other key stakeholders internal and external to create impactful digital advertising, marketing and influencer campaigns;
- Work closely with Artist, Marketing and Distribution teams to achieve key audience engagement and commercial objectives.
What We Are Looking For:
High level of professional and demonstrable expertise across social media and digital platforms, inc; Google, YouTube, GoogleData Studio, Facebook, Instagram, Amazon, Twitter, TikTok, Reddit, Discord, Twitch and more;
Self-motivated digital native, highly detail oriented, ability to mult-task and work with tight deadlines;
Exceptional eye for strong visual aesthetics and what effectively translates on platform;
Ability to utilise and interpret digital analytics and data to inform decisions and advise key stakeholders;
Excellent organisation, communication and project management skills.
Qualifications & Experience
- Degree or equivalent business experience/education.
5+ years experience in digital marketing at a digital agency, major record label or marketing agency; - Comprehensive knowledge of Facebook/META Business Manager, Google Ads, Google Data Studio, TikTok and other advertising platforms and adept at learning new platforms quickly.
- Be a team player with strong organisational, communication and impeccable administrative skills.
- Desirable experience with Adobe Creative suite, Final Cut or similar video editing software
How to apply
Please send a covering letter with examples of your recent work, along with your CV and your salary expectations for the role to [email protected]. Please include subject: Digital Marketing & Advertising Manager.
About Kartel Music Group
Kartel Music Group is a modern music services agency. We provide integrated solutions for marketing, campaign management, distribution and business services. Our clients include some of the best emerging and established independent artists, managers and record labels.
We are dedicated to reimagining the music industry for
creative entrepreneurs in the digital age. For more information visit: www.kartelmusicgroup.com.
