Whether you’re a proud owner of a local business or an agency to whom these local businesses come with lead-generation jobs, you need to know about Search Engine Optimization. An acronym for search engine optimization, SEO is an organic method of generating traffic to your website or app. Cost-effective and result-oriented, SEO can get you sustainable leads that are 100% organic and trustworthy. Today, we’ll give you a brief rundown of generating local business leads using search engine marketing and optimization.
What Are Local Business Leads?
A lead is any customer who is interested in the services your business is offering. Lead generation, as the name suggests, deals with finding and harvesting these potential customers. In digital terms, local business leads are customers who end up on your website.
However, converting these potential customers into actual ones will depend on how well your website is designed and how comprehensively and lucratively its content is written. You can boost this conversion by placing calls to action on the website.
These are prompts that guide the visitor towards a desirable action. For example, you can write down your phone number or email address in your copy to bring the potential customer into your mailbox or your call center.
What is Search Engine Marketing and Optimization?
Although SEO is a vast field and a few lines won’t do justice to its sophisticated procedures and incredible results, we can help you understand this process with the help of a library’s analogy.
Say, you enter a library and ask the librarian about a book. But instead of giving the name of the book, you simply state the kind of book you want or a question you’d like answered. The chances of the librarian coming up with the right book are slim. But what if the librarian has read through every book ever written?
The chances aren’t that slim anymore, right?
Well, that’s how search engines work. They read through every web page on the internet. Then based on factors like keywords, value, coherence, and relevance, the search engine ranks the web page. SEO basically ensures your web page is lucrative in these departments.
This web page will then appear on the first page of the internet when a person is intending to get the info that the web page is providing. If you can naturally sell your business on this web page, you will successfully convert a potential customer who organically landed on your website.
Final Thoughts
In a world full of paid reviews and inflated numbers, organic traffic is king. And SEO is a tried and tested way of getting this organic traffic. If you own a local business and are looking to build leads using search engine marketing and optimization, look no further than biziebiz.
From web development to PPC and SEO, we offer a one-stop-destination for all your digital branding needs. Get in touch with us at 1 (800)-473-0927, and we would love to hear all about your brand and how we can empower it in the digital world.
