Browsing: Advertising
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company…
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts…
A top Lee Enterprises shareholder said the newspaper chain faces a difficult financial climate as declining advertising sales may accelerate…
For political marketers, the 2022 midterm elections revolved around the central question of whether to continue doing things how they’ve…
It was a “tiny” ad package, Elon Musk said. Getty Images Elon Musk’s SpaceX, a spacecraft engineering company, bought…
Sir Martin Sorrell has said “it’s not all doom and gloom” for digital advertising even as the social media marketing…
PLANS for hefty advertising boards to be installed in Colchester have been called “perverse” by the city’s high steward. Sir…
Advertising in app stores is the norm, but Google is now testing surfacing apps directly in Play Store search. At…
Ofcom is expected to say soon whether it will run a full consultation on changes to the TV advertising rules.
With Big Tech coming in for its fair share of scrutiny over the last few weeks, it seems likely that…