Author: biziebiz
The blows to advertising revenue have been brutal for news publishers, particularly for those that are primarily monetized through programmatic advertising and don’t have subscription revenue — like The Independent’s U.S. edition. The news cycle continuously churns up tragic events, and it makes sense that brands would be hesitant about running ads against certain topics like the death of Queen Elizabeth or the war in Ukraine. But as tumultuous as the news cycle has been, The Independent’s svp of the U.S., Blair Tapper, said that brands are getting too strict with how they’re avoiding advertising against news altogether. During her…
CEDAR CITY — Two local officials joined the Conservative Climate Forum at Southern Utah University to talk climate impacts on business, water and policy last Tuesday. A monsoon storm moves toward Cedar City, Utah, July 31, 2022 | Photo courtesy of Anne Basel, Cedar City News Cedar City Councilmember Tyler Melling and Paul Monroe, the general manager at the Central Iron County Water Conservancy District joined two other panelists to discuss climate change in the Sharwin Smith Student Center’s Church Auditorium. Melling said part of his interest in the forum is that the city needs to consider the impacts that weather…
“It’s just really crazy to think about, that as a college kid, I have five software developers working for me now,” said Phillip Gorni, member of last year’s winning team. The Pappajohn Center for Entrepreneurship will work to help students tackle global issues during the Innovation Prize, an event with a track record of jumpstarting student-run businesses. “The Innovation prize is a weekend-long event that is open to any student, regardless of major,” said Megan Sweere, a program specialist for the Pappajohn Center for Entrepreneurship. “It’s open to faculty, staff, community members, so really anybody is allowed to join us.”…
This post was sponsored by News & Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. Search engine optimization has varying tactics across industries, especially for news publishers. Our SEO efforts differ from those of, say, ecommerce or local. We know it’s not a one-size-fits-all approach. That’s why the News & Editorial SEO Summit (NESS) is perfect for you! On October 4 & 5, you can get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. You’ll discover: The most effective strategies for news content…
TAYLORVILLE, Ill. (WCIA) – In just over a year of business, a local sustainability shop continues to thrive in a small town setting. Located just off the courthouse square in downtown Taylorville, Down to Earth Sustainability offers a wide variety of items, including face wash, laundry detergent, shampoo and conditioner, dish soap, toilet bombs and more with refill options. Shop owner Jessica Oyler began her business in 2017, traveling to various farmer’s markets and other events in a 1979 VW bus. She has since sold the vehicle and opened her first storefront in July 2021. “It was a blast going…
Commentary: An opportunity to tell our own stories WV News Source link
As we welcome some rain showers through Sunday night, the passing cold front is set to bring a good amount of sunshine to the region for the upcoming workweek. However, after warming to the 80s this afternoon, some strong thunderstorms packed a punch from parts of the Peninsula, Middle Peninsula and Eastern Shore. There have been multiple reports of trees down from Williamsburg to the Eastern Shore. Fortunately tonight, most of the rain activity will be sub-severe, with some light to moderate rain passing through the late night hours. By the time we wake up Monday, temperatures will have fallen…
If you want to grow your self-storage customer base, retain high-value tenants and remain competitive in the market, it’s vital to embrace digital marketing. If the COVID-19 pandemic taught us anything, it’s the power of hand sanitizer and the importance of a business’ online presence and reputation. It’s been a stark reminder that facility operators must adapt to succeed. Lead-generation is the lifeblood of any business, and in recent years, digitalization has taken the self-storage industry to a new level of marketing sophistication. Today’s consumers make purchase decisions before they’ve even visited your website; so, consider whether your facility is…
Credit: Markus Spiske via Unsplash Competition watchdog the Australian Competition and Consumer Commission (ACCC) is cracking down on greenwashing – unsubstantiated claims of environmental sustainability. The ACCC says it is hearing growing concerns that some businesses are falsely promoting environmental or green credentials to capitalise on changing consumer preferences. “Advertising is a powerful tool in influencing consumers’ perceptions and purchasing decisions,” says Delia Rickard, the ACCC’s deputy chair. “This is particularly the case when it comes to green claims. Greenwashing is ultimately a form of advertising. And perhaps more so than many other types of claims, green claims involve a huge element…
Search Exchange to offer free website analysis for the month of October MIAMI, FL, UNITED STATES, September 23, 2022 /EINPresswire.com/ — Miami based Search Exchange is offering a free website audit to businesses across the United States to ensure they are making the most of their online presence. Search Engine Optimization(SEO), and website analysis is vital to business success – if consumers can’t find a business, or navigate to the right pages how can they engage with or buy from them? A businesses’ website is full of raw data such as visits, pages viewed, bounce rates and so much more.…