Author: biziebiz

Both organic marketing and paid ads are strategies that can help brands across all industries reach more customers and improve sales. If used properly, organic marketing and paid advertisements can open up countless growth opportunities and help build brand recognition, even if you’re in a crowded industry. Today, we will define these two terms, provide examples of each, and finally answer two questions many want to know: Which strategy is more important?When should you implement organic marketing or paid ads?  What Is Organic Marketing?The primary goal of organic marketing is to build rapport with potential customers and drive traffic to your website. In…

Opinions expressed by Entrepreneur contributors are their own. Everyone sees life through a unique lens or worldview. This worldview becomes a starting point for every decision, feeling and action.Yet, the subject of worldviews and their impact rarely enters into lead generation and client-nurturing conversations. As a result, PR and marketing leaders are frequently left scratching their heads and wondering why they can’t connect with prospects or hold onto business. Source link

Washington is spending billions of your tax dollars every year to hypothetically achieve technological dominance over Communist China, but the ultimate beneficiary of that effort may just be the CCP.That is the shocking conclusion of a Department of Defense (DoD) review that found China was stealing technology developed in the U.S. by exploiting the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. The report explicitly states, “China, not the U.S., is the ultimate beneficiary of DoD and other [U. S. Government] research investments.”This is how it works: American companies receiving taxpayer assistance for technology development from DoD…

Nerd Family Productions moved into The Press Building, and education is at the core of its mission. PORT ARTHUR, Texas — A new business that aims to bring opportunities to Port Arthur’s youth and create content that will put Southeast Texas on the map is taking the community by storm. A video production company has moved to downtown Port Arthur. Nerd Family Productions moved into The Press Building, and education is at the core of its mission. Niq Hunter is the CEO and founder of Nerd Family Productions and has a passion for technology. The entrepreneur is working to inspire…

Off Madison Podcast Disability Representation Advertising Elea Chang Adweek Source link

As reported by the Boston Globe (opens in new tab) (readers may encounter a paywall), James Baugh, the former head of safety and security at eBay, was sentenced to nearly five years in prison yesterday over his execution of a bizarre harassment campaign against bloggers David and Ina Steiner. Baugh is one of seven former eBay executives and high level employees to plead guilty in relation to the case.I mostly understand eBay as a place to get cheap second hand PC parts (buyer beware, by the way (opens in new tab)) or even absurdly overpriced collectible big boxes (opens in…

Trends for the future of marketing prioritize meeting customers where they are — primarily, on their phones — and embracing innovative technologies, such as nonfungible tokens. Speakers at HubSpot’s Inbound 2022 user conference in Boston highlighted key strategies and technologies they believe will shape the future of marketing. As strategies such as conversational marketing and social media optimization have become more popular, they emphasize marketers’ goals to connect communities and systems that became disconnected throughout the COVID-19 pandemic. Explore five trends that will affect the future of marketing. 1. Conversational marketing People carry their phones everywhere, so the easiest…

In an effort to broaden the skillsets of law enforcement officers, LifeCircles PACE (Program of All-Inclusive Care for the Elderly), a home-based elderly care organization, is taking part in a crisis intervention team training program to help teach officers how to effectively handle critical situations involving older people.Jennifer Haak, LifeCircles’ coordinator for positive approach to care, said elderly people often turn to emergency services for help in circumstances where mental health support or care from family or friends would be more appropriate. Although it can be easy to see such calls as detracting from time and resources better used elsewhere,…

Atlanta, GA – Successful entrepreneur, celebrity publicist, author and motivational speaker Ivan Thomas was honored with the President Joseph R. Biden Lifetime Achievement Award on Thursday (9/29/22) at the National Press Club in Washington, D.C. Recognized for his leadership and service in the areas of entrepreneurship, media, youth education, and community and economic development, Thomas received his award among other national and international leaders who have demonstrated excellence in elevating the African Diaspora. The Award was presented to him during the African and Caribbean International Leadership Conference and Awards Gala, held in collaboration with the 51st United States Congressional Black Caucus Annual Legislative Conference. “I am…

Opinions expressed by Entrepreneur contributors are their own. SaaS, IaaS and PaaS are popular cloud computing software we use to create, build and store information over the cloud. This software helps us build, host and manage all business activities on the internet. There is hardly a single day we don’t interact with at least one of these three forms of software — hence the need to have a basic knowledge of what these cloud computing software do and how we can leverage them even more for our business activities. Below, I’ll break down how exactly SaaS, PaaS and IaaS work…