Author: biziebiz

In view of the volatile, uncertain, complex and ambiguous economic environment in Nigeria, practitioners in advertising industry have been told to explore other sectors and markets apart from Lagos and Abuja as survival and growth strategy. An independent consultant, Ademola Adigun made this suggestion at the second National Advertising Conference in Abuja recently. The consultant emphasised that in view of the prevailing headwinds such as election, cost to fuel, poverty, foreign exchange and other uncertainties, the advertising industry should engage in research to do more for itself by deepening the advertising pot for survival. The consultant who gave example of…

The North Carolina Tar Heels travel north to Madison Square Garden for an important game against #23 Ohio State. After their solid win over ranked Texas Tech in Maui over Thanksgiving, the Buckeyes have been in the top 25 for the last three weeks. The return home to Chapel Hill was rejuvenating for UNC, but this neutral court game will test the Tar Heels. Below are three things to watch during Carolina’s game in the CBS Sports Classic. Passing One of the biggest improvements during UNC’s two-game homestand was their passing. It was just visually different seeing their passing prowess…

Cofounder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. getty The world is changing, and so are the needs of your customers. I want to present a short overview of the two major factors that are influencing consumer behavior today, followed by some brief tips on how to boost your competitive advantage. The most significant paradigm shift in modern consumer behavior has been instigated by the onset of digitalization, which has made it easier for consumers to find products and services, compare prices, find consumer testimonials and make purchases…

A little hiring shows that local businesses aren’t hunkering down … Buffalo News Source link

First Black-Owned Streetwear Company to Combine Tools, Technology, and Apparel for Rising BusinessesLOS ANGELES, Dec. 16, 2022 /PRNewswire/ — Black-owned, Goals Ventures LLC launches the first streetwear apparel collection to offer digital and social tools and technology to individuals looking to scale their business, all accessible through custom QR codes on the clothing tags. This launch serves to promote the work-life balance seamlessly with an assortment of everyday, ready to wear garments to help business creators, content creators, and/or influencers achieve their business goals. GOALS Supply Apparel This collection of streetwear staples embraces the elements of street culture while keeping…

Many small business owners say that while the free-wheeling holiday shopper of 2021 was happy to spend money to relieve some pent-up pandemic demand, the soaring inflation this year has resulted in giving way to a more practical consumer. Stephanie Sala felt last year had a YOLO, or “you only live once,” feel to it. People were splurging – spending $250 on a giant stuffed avocado, for example – at her eight Five Little Monkeys toy stores around the Bay Area in California. This year, the purchases are more low-key: Legos, Pokemon and anything mushroom-related are popular toys. Sala says…

Editor’s note: OPB’s video series “Superabundant” explores the stories behind the foods of the Pacific Northwest. Now we’re taking the same guiding principles to a new platform: Email. We’ve brought on food writer Heather Arndt Anderson, a Portland-based culinary historian and botanist, to highlight different aspects of the region’s food ecosystem every week. This week she uncovers the dog-eat-dog world of Portland’s 19th-century cookie empire.Click here to subscribe. For past issues, go here.No matter how you celebrate, December is for cookies. What better way to pass the holiday season than sharing cookies with our friends and family (or no one…

An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measuresNEW YORK, Dec. 16, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its IAS Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.  Media experts called out declining consumer trust as a…

With only nine days trading left before the big day, the metaphorical bell has been rung and we are very much on the final lap, hurtling towards the finishing line like a long-lost episode of Wacky Races and hoping for one last sprint to make it a grandstand finish. And what a race it has been, full of twists and turns, highs and lows. After a sluggish first few laps, Black Friday saw the pace pick up considerably, although I saw a story this week which suggested that retail returns made throughout November were 26.6% higher than last year, with…

There are loads of cloud-based and downloadable SEO tools out there, but most of the ones that are worth using require a premium license. These can become very expensive, very quickly. However, we’ve found an excellent exception to the rule. SEO Panel is a free open-source program that’s up there with the best search engine optimization tools available. It’s self-hosted, which means you will need to have a hosting account to use it, but this doesn’t have to cost more than a few dollars per month. In this article, we’ve outlined the basic steps involved in setting up and getting started with…