“Our platform should save time for market leaders to help analyze their hotel portfolios while also sharing valuable insights with their owners and operators,” says CEO and Digital Matriarch, Stephanie Smith.
BOSTON (PRWEB)
September 29, 2022
Cogwheel Analytics aggregates data from multiple sources in digital marketing areas to give a 360-degree view of a total online presence.
Data Points include:
- Brand.com / Website metrics including channel mix. visits & revenue, source traffic Data and top referring domains
- Paid Media metrics including Expedia TravelAds, metasearch, google search engine marketing and display
- Reviews metrics including volume of reviews and responses per channel, sentiment analysis and comments
- Social Media metrics including both organic and paid performance, engagement and overview of all content posted
- OTA metrics from Expedia and Booking.com – Coming Soon!
Cogwheel Analytics aggregates booked data from various sources to compile website performance highlights, paid media and advertising campaigns, reviews analysis, social media, and online travel agency data points.
Business Intelligence Platform highlights include:
- Both Rollup and Hotel Level Reports
- Exports reports into PDF or CSV
- Automate Monthly Reports
- Easy to identify trends and navigate between hotels and various time frames
“This product has been in production for a long time as the data points are so disjointed. That is why there isn’t anything similar to it for our industry,” says CEO and Digital Matriarch, Stephanie Smith.
Currently, the platform can support franchisees of most major hotel brands as well as independent hotels.
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About Cogwheel Marketing
Cogwheel Marketing is a hotel digital marketing agency focusing on providing strategy and services to branded hotels. Since 2018, Cogwheel Marketing identifies the gap in where brand marketing stops and hotel marketing begins. Their defined processes ensure the best online positioning for your hotel against the competitive set and against other hotels of the same brand. Services include openings, conversions, content, imagery, search engine optimization, OTA optimization, social media, paid marketing strategy and UNAP consistency. For more information, check out their hotel marketing services or follow them on LinkedIn.
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