Dan Kost, CEO of Mobile Highway Advertising said, “Wind Skirts have the ability to deliver millions of impressions at a cost per mile that is less than $1.00.”
The rapid, advanced multimedia (RAMM) technology attached to the Wind Skirts provides 300 feet of proximity for sending unlimited geo-targeted messages, text hyperlinks, landing pages, polls and surveys, promotional coupons and a manifold of brand impressions directly to customers’ cell phones at no cost, enticing customers to follow call-to-action (CTA)—including Buy Now, Download Now and Subscribe Today buttons. With IBM and Verizon as partners, businesses will be able to receive the most accurate and up-to-date data on how their ads perform through Smart Count—which incorporates proximity marketing technology to count any smart device that comes within 1,000 feet of the trailer skirt advertisements, providing real-time analytics on impressions and interactions.
Mobile Highway Advertising’s partnered trucks are enrolled in the Environmental Protection Agency’s (EPA) SmartWay program—a green freight action plan by the U.S. government requiring trucking businesses to install wind skirts in order to advance supply chain sustainability and improve freight transportation efficiency. The Wind Skirts reduce drag and wind resistance on the trailers, making the trucks more aerodynamic and more fuel-efficient. Trucking fleets can save up to 8-12 percent on annual fuel costs with the new Wind Skirts, making them a valuable investment for trucking companies.
With 21,000 trucks in Mobile Highway Advertising’s network and 1,800 truck stops across the country, MHA’s regional, national, and statewide Wind Skirt campaigns are in a unique position to help big brand stores, start-ups, food and baggage business, medical facilities, recruitment companies and government organizations reach target customers in the top 250 designed market areas (DMAs) within the United States.
For inquiries about business requests and the Wind Skirts specs, contact Dan Kost, CEO of Mobile Highway Advertising, at 970-436-0580 or email [email protected].
For more details about Mobile Highway Advertising products and services, please visit www.MobileHwyAds.com.
About Mobile Highway Advertising
Mobile Highway Advertising (MHA) is a subsidiary to Dakdan Worldwide’s family of companies. MHA is a full-service advertising agency and a U.S. contractor that specializes in a wide range of services, including out-of-home brand advertising programs, full-wrap advertisements on semi-tractor trailers, eco-friendly wind skirts, creative installations for truck fleets, Ad placement at service stations and truck stops, proximity marketing and geo-targeting wireless Ad delivery systems, electric vehicle digital advertising, GPS tracking and Ad performance reporting. In the early ’80s, Dan Kost founded Dakdan Worldwide, a parent holding company with a multitude of brands, including Pure Box Water, Dakdan Entertainment, Sports Media, USA Entertainment Ventures, Zoo Media, Fanz, EVAcrossAmerica, Sportrons, RAMM, Teltrans Credit, ChaseDaddy, and Dakdan News Networks.
For more information about Dakdan Worldwide, please visit Dakdan.net.
